James Charles Marshall, known as The Father of Loud or The Lord of Loud passed away yesterday of cancer at age 88. He was an English businessman, and pioneer of guitar amplification. His company, Marshall Amplification, has created kits used by some of the biggest names in rock. Also, Marshall has been listed as one of the four forefathers of rock music equipment along with Leo Fender, Les Paul and Seth Lover. Rest in peace James Charles Marshall (July 29, 1923 – April 5, 2012).